What is love?

At CALL IT LOVE, we believe that fashion is a form of self-expression and selfcare.

Our founders created this company with a mission: to inspire you to love yourself and your clothes, while being mindful of the impact of your choices on the planet. We are a conscious brand that fights against over production & over consumption, by creating garments that are not only beautiful, but also good for you and the environment.

We use fabrics that are handcrafted by skilled artisans, using natural and ecofriendly materials. We embrace the art and elegance of Indian rich heritage, with its stunning colours, patterns, and textures.

We invite you to join us on this mindful journey, where you can discover your true style and feel good about your choices. Welcome to CALL IT LOVE, where we make clothes with love, for you to love.